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Joya Halper

Model: Judit Gola
Photographer :Omri Rosengrat
Women empowerment lies in the center of this design, both from an ideological and a visual perspective: the shape of a woman (taken from a WWII cultural icon of the female worker) causes a ripple effect of electric waves that spread out all over the world to every corner of the seven continents. The fact that the garment is worn by a women of colour highlights the need for inclusion and
intersectionality which in the designer’s view lies at the heart of female empowerment.

The choice of colour and the different shades within it resemble an aerial shot of the desert, like a map showing the differences in altitude. This stands in connection with the designer’s home country, Israel, and the inspiration she drew from it.


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